Carrier Management and Social Media

Agents, are you using social media to promote yourself? Do you see Carriers using it? “Social media has had a significant impact on our society, especially the younger generation. Technology-savvy adolescents and young adults are the future customers of insurers,” Moody’s wrote in its survey report. “How they view insurers, as well as the way they make financial decisions and transactions, can be influenced by social media. Failing to develop a social media strategy today may therefore have a sales impact for companies later.”

Insurers haven’t fully embraced Facebook and Twitter use